Privacy Policy

Localmere ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our styling services. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

1. Information We Collect

Personal Data

We may collect personal identification information from you in a variety of ways, including, but not limited to, when you visit our site, register on the site, fill out a form, and in connection with other activities, services, features or resources we make available. You may be asked for, as appropriate:

• Name
• Email address
• Phone number
• Mailing address
• Body measurements and photographs (when using our styling services)
• Style preferences and wardrobe information
• Payment information (for service purchases)

Non-Personal Data

We may collect non-personal identification information about users whenever they interact with our site. Non-personal identification information may include:

• Browser name
• Type of computer or device
• Technical information about users' means of connection to our site
• IP address
• Operating system
• Internet service providers
• Other similar information

2. How We Use Your Information

We may use the information we collect from you for the following purposes:

• To provide and operate our styling services
• To personalize your experience with tailored recommendations
• To improve our website and services
• To process payments and fulfill orders
• To send periodic emails regarding your appointments, services, or other products and services
• To respond to your inquiries and provide customer support
• To send administrative information, such as updates to our terms, conditions, and policies
• To protect our rights, property, or safety, and that of our clients or others

3. Legal Basis for Processing Personal Data Under UK GDPR

We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Our legal bases for processing your information include:

• Consent: You have given clear consent for us to process your personal data for a specific purpose.
• Contract: The processing is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract.
• Legitimate Interests: The processing is necessary for our legitimate interests or the legitimate interests of a third party, unless there is a good reason to protect your personal data which overrides those legitimate interests.
• Legal Obligation: The processing is necessary for us to comply with the law.

4. Data Retention

We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

If you request to delete your account or personal information, we will delete or anonymize your information, unless we are legally required to retain certain information.

5. Data Sharing and Disclosure

We do not sell, trade, or rent users' personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates, and advertisers.

We may share your information with:

• Service Providers: We may employ third-party companies and individuals to facilitate our service, provide the service on our behalf, perform service-related services, or assist us in analyzing how our service is used. These third parties have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
• Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track the activity on our service and hold certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

For more information about the cookies we use, please see our Cookie Policy.

7. Your Data Protection Rights

Under the UK GDPR and Data Protection Act 2018, you have the following rights:

• Right to Access: You have the right to request copies of your personal data.
• Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
• Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us using the information provided in the "Contact Us" section below.

8. Children's Privacy

Our service is not intended for use by children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we take steps to remove that information from our servers.

9. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information from unauthorized access, use, or disclosure. While we take reasonable steps to secure your personal information, please be aware that no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

10. International Data Transfers

Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside the United Kingdom and choose to provide information to us, please note that we transfer the data, including personal data, to the United Kingdom and process it there.

We will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy, and no transfer of your personal data will take place to an organization or a country unless there are adequate controls in place, including the security of your data and other personal information.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• By email: privacy@localmere.com
• By phone: +44 113 242 5100
• By mail: 118 North St, Leeds LS2 7PN, United Kingdom

13. Complaints

If you have a concern about our handling of your personal data, please contact us first using the details above. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).